Insight: How the Middle East used WhatsApp in 2014

  • 69% of Teen mobile Internet users in MENA use WhatsApp each month, compared to 4% in North America, GlobalWebIndex revealed at the start of the year.
  • WhatsApp is Qatar’s leading social media service, across all groups, reported a new study from the Ministry of Information and Communications Technology (ictQATAR). Usage includes group discussions around the news, cooking and religion, as well as SMS replacement activities.
  • WhatsApp may soon be used by Emergency Services in Saudi Arabia, using mobile technology developed by the Red Crescent Authority which will send distress messages with exact locations.
  • … And on a different note, a Saudi man apparently divorced his wife for ignoring his WhatsApp messages and spending too much time on her phone reported Gulf News. We’ve all been there…

WhatsApp Qatar

Chart: Usage of social channels by nationality in Qatar, ictQATAR

 This is an extract from my third annual round-up of Social Media in the Middle East.

The 2014 review is now available ScribdSlideShare and Academia.edu.

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