This is the fourth in a series of ten short extracts from my sixth annual round-up of social media trends from the Middle East and North Africa (written with University of Oregon student Amanda Lam). Social Media in the Middle East: The Story of 2017 is available for download from the University of Oregon Scholars’ Bank and on Scribd, SlideShare and Academia.edu.
- There are 63 million Instagram users in the MENA region, equivalent to 10% of total global users. (In contrast, the region is home to just over 3% of the global population.
- Usage has grown from 7% of MENA’s internet users in 2013 to 42% by 2017, according to research in the media habits of Arab Nationals by Northwestern University in Qatar.
- Usage of the network is a source of “good news for businesses in MENA,” says Jonathan Labin, managing director of Facebook Middle East.
- “We know that more than 70% of Instagrammers follow a business, with 75% saying that they take action after seeing a post, from visiting a website to searching, shopping or telling a friend.”
- In 2017, Istanbul was the ninth most Instagrammed city in the world, behind New York, Moscow, London, Sao Paulo, Paris, Los Angeles, Saint Petersburg and Jakarta.
- Dubai was the fourth most hashtagged city on Instagram between June 2015 and July 2016.
- The visual social network is also growing fast among young people in the region, with daily usage up 20% according to the annual Arab Youth Survey.
Sources:
https://en.wikipedia.org/wiki/Demographics_of_the_Middle_East http://www.arabianbusiness.com/ten-percent-of-instagram-users-in-mena-region-664176.html
https://www.dailysabah.com/life/2017/12/01/instagram-announces-most-photographed-cities-in-the-world-in-2017
http://www.arabianbusiness.com/photos/dubainamed-as-world-s-fourth-most-hashtagged-city-on-instagram-659094.html
https://wamda-prod.s3.amazonaws.com/resource-url/665bf7c4c81c1dd.pdf (page 61)
https://en.wikipedia.org/wiki/Demographics_of_the_Middle_East http://www.arabianbusiness.com/ten-percent-of-instagram-users-in-mena-region-664176.html
https://www.dailysabah.com/life/2017/12/01/instagram-announces-most-photographed-cities-in-the-world-in-2017
http://www.arabianbusiness.com/photos/dubainamed-as-world-s-fourth-most-hashtagged-city-on-instagram-659094.html
https://wamda-prod.s3.amazonaws.com/resource-url/665bf7c4c81c1dd.pdf (page 61)