To diversify revenue streams media providers in the Pacific Northwest and elsewhere are experimenting with a range of different way to secure income. Previously I mentioned One popular way newspapers […]
Local news media remains important for many news consumers,111 but attracting advertisers and getting audiences to pay for content remains a challenge. According to Mark Zusman, editor and publisher of […]
Through social media, events, and traditional (paper and email) correspondence, journalists have more opportunities than ever to engage with the public around their work. This accessibility is influencing not only […]
The impacts that journalists and news outlets can see from digital and traditional forms of engagement can include deepening relationships, generating leads, and helping to promote news literacy. These goals […]
An effective journalist has always been on a first-name basis with the movers and shakers of a town. With the co ee shop owner, the lunch spot waitress, the city […]
Over the past six months, some of the brightest minds in media have visited the University of Oregon School of Journalism and Communication to discuss issues ranging from flaws in mobile design, the challenges of data journalism, as well as the role of small town newspapers, and how citizens of the Arabian Gulf are embracing social media.
Despite these varied subject areas, all five talks had a core thread running through them: trust.
The observations in this paper – published by the Tow Center for Digital Journalism at Columbia University – are based on the results of an online survey conducted between Monday, November 14 and Sunday, December 4, 2016. Survey respondents identified a number of key challenges – and opportunities – for small market newspapers in the USA.