Social Media in the Middle East: The Impact and Role of Social Influencers
This is the last post in a series of ten short extracts from my sixth annual round-up of social media trends from the Middle East and North Africa (written with […]
This is the last post in a series of ten short extracts from my sixth annual round-up of social media trends from the Middle East and North Africa (written with […]
This is the sixth in a series of ten short extracts from my sixth annual round-up of social media trends from the Middle East and North Africa (written with University […]
Six years after the Arab Spring rocked many parts of the Middle East, the region continues to feel ramifications from this turbulent period. Here are five key trends that journalists and news organizations working in the region need to consider.
These slides highlight key themes from my fifth annual study on the state of social media in the Middle East and North Africa (MENA), following previous publications covering developments in 2012, 2013, […]
First published by TheMediaBriefing. For publishers, brands and media companies seeking opportunities for international expansion, the Middle East offers some intriguing possibilities. The region is home to a large youth […]
The continued rise of visually orientated social networks, the dominance of Middle East social media by Facebook and the wider Facebook family, and continued tensions between telecoms providers and services […]
In 2011, the Arab Spring rocked many parts of the Middle East. Regime change in Tunisia, Egypt and Libya saw the departure of long-established – seemingly untouchable – political leaders […]
First published on TheMediaBriefing. Social media plays an integral role in most the strategies of most media players. But in this fast moving space, understanding the latest trends – and […]
In this video I talk about how everyday digital tools – from Twitter, Facebook, YouTube and your smartphone – can be used to help generate active communities; and how everyone […]
Facebook is MENA’s leading second screen activity. A study by Ipsos covering Egypt, Saudi Arabia and UAE (and commissioned by Facebook) found that people are 7 times more likely to second […]