Dr Sarah Vieweg is a social scientist and experience researcher at Facebook. Her research lies at the intersection of human-computer interaction, computer-mediated communication, and computer-supported cooperative work.
She researches how citizens of Arab Gulf countries perceive, use, and re-interpret social media, with an eye toward defining design principles that consider non-Western cultural values. She also looks at how advertisers throughout the world turn to social media for advertising and marketing, and how diverse marketplace activities translate to digital environments.
In this podcast we discuss some of the unique characteristics of social media in the Arabian Gulf, as well as similarities in usage with other regions around the world.
