Micro-publishers put local papers back in headlines

I contributed to this article in PrintWeek which looks at hyperlocal publishers and print.

“There’s something very tangible about having the newspaper in your hands and I think that’s very good in terms of brand equity and raising awareness,” says Radcliffe.

“You can reach a reader who might never come to your website, might never know that it exists. And for some audiences there’s also a credibility factor.”

There’s also quotes and insights from Brixton Bugle, Hackney Citizen, HU17.net and One and Other; giving their experience in terms of advertising and partnerships with established players.

I have written previously about some of these publications – and the continued importance of print. Examples include:

This new article brings the story up to date; and is therefore well worth a read.

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