I contributed to this article in PrintWeek which looks at hyperlocal publishers and print.
“There’s something very tangible about having the newspaper in your hands and I think that’s very good in terms of brand equity and raising awareness,” says Radcliffe.
“You can reach a reader who might never come to your website, might never know that it exists. And for some audiences there’s also a credibility factor.”
There’s also quotes and insights from Brixton Bugle, Hackney Citizen, HU17.net and One and Other; giving their experience in terms of advertising and partnerships with established players.
I have written previously about some of these publications – and the continued importance of print. Examples include:
- Journalism.co.uk: Why hyperlocals should not rule out print, 01 May, 2012
- BBC College of Journalism: Hyperlocal and happy to be in print, 5 Mar, 2013
This new article brings the story up to date; and is therefore well worth a read.
Damian Radcliffe 