[Podcast] Demystifying: Why People “Fly from Facts” with Troy Campbell

Professor Troy Campbell is a design psychologist at the University of Oregon, where he uses psychology to design better experiences, communications, and education.

He is an expert in consumer behavior, marketing social psychology, political psychology, and scientific communication. Campbell’s research uses psychology to understand what makes people happy, how social movements can be effective, the power of advertising, what makes a good experience (such as a music festival), and consumerism.

In this conversation we explore how—and why—people get away from facts that contradict their beliefs, and how to design communications and a society that leads us all back to truth.

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