Sara Wachter-Boettcher is a content strategy and user experience expert who has worked on the web since she graduated from the University of Oregon’s School of Journalism and Communication (Magazine, 2005).
As the principal of Rare Union, she’s led projects and facilitated workshops for Fortune 100 corporations, education and research institutions, and startups. Her book, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech, was listed in Wired’s list of the top tech books of 2017.
The book looks at the way technologists often embed a narrow worldview into the products they build, providing a revealing look at how tech industry bias and blind spots get baked into digital products—and harm us all.
As part of the Demystifying Media speaker series that I curate at the University of Oregon, Sara spoke to us (a packed theater of 420 students!) about some of the key messages in her book; themes which the two of us explore in more detail in this podcast.