Snapchat in the Middle East: 3 quick things to note

This is the fifth in a series of ten short extracts from my 2015 round-up: Social Media in the Middle East: The Story of 2015 (also available on ScribdSlideShare and Academia.edu + the UNESCO Media Literacy Portal).

The ephemeral and fast growing social network saw usage grew from 3% – 12% of Ipsos MENA’s panel in 2014.

Snapchat featured Mecca on its “Live Stories” feed during Ramadan, giving non-Muslims a rare insight into the city (which non-Muslims cannot visit). The move came after 300,000 people tweeted using the hashtag #Mecca_live to get Snapchat to feature the Saudi city on their app.[i]

 Mecca

Figure: Jacqueline Saleh, Twitter[ii]

Earlier in the year, some Snapchat and Twitter users in Saudi Arabia used #RiyadhLife to poke fun[iii] at life in the capital and stereotypes about the country.[iv]

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Picture3

[i] http://www.bbc.com/news/blogs-trending-33478729

[ii] https://twitter.com/adoomy4life/status/620809813652541440

[iii] http://english.alarabiya.net/en/media/2015/04/20/Hilarious-RiyadhLife-snapchats-trend-as-users-laugh-off-stereotypes.html

[iv] http://knowyourmeme.com/memes/riyadh-life

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