This is the fifth in a series of ten short extracts from my 2015 round-up: Social Media in the Middle East: The Story of 2015 (also available on Scribd, SlideShare and Academia.edu + the UNESCO Media Literacy Portal).
The ephemeral and fast growing social network saw usage grew from 3% – 12% of Ipsos MENA’s panel in 2014.
Snapchat featured Mecca on its “Live Stories” feed during Ramadan, giving non-Muslims a rare insight into the city (which non-Muslims cannot visit). The move came after 300,000 people tweeted using the hashtag #Mecca_live to get Snapchat to feature the Saudi city on their app.[i]
Figure: Jacqueline Saleh, Twitter[ii]