Instagram in the Middle East: 4 new stats from 2015

This is the third in a series of ten short extracts from my 2015 round-up: Social Media in the Middle East: The Story of 2015 (also available on ScribdSlideShare and + the UNESCO Media Literacy Portal).

  • Instagram now has 25m users in MENA[i] and 400m worldwide.[ii]


  • Saudi Arabia has 7 million monthly active users, while there are 2.2 million monthly users in UAE and 3.2 million in Egypt.[iii]


  • Ipsos MENA reported in 2015 that during the previous year, usage of the network across their regional panel grew +14%, from 23% – 37% of panelists.[iv]


  • Instagram use has exploded among Arab Nationals, Northwestern University in Qatar revealed, growing from 6% of internet users in 2013 to 28% in 2015, across their six nation study.

Nationals usage of Instagram, 2013-15 in Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia and UAE, via Northwestern University in Qatar


Growth of Instagram (and Snapchat) among Ipsos MENA panel during 2014




[iv] – 2014 data presented in mid-2015.


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