This is the third in a series of ten short extracts from my 2015 round-up: Social Media in the Middle East: The Story of 2015 (also available on Scribd, SlideShare and Academia.edu + the UNESCO Media Literacy Portal).
- Saudi Arabia has 7 million monthly active users, while there are 2.2 million monthly users in UAE and 3.2 million in Egypt.[iii]
- Ipsos MENA reported in 2015 that during the previous year, usage of the network across their regional panel grew +14%, from 23% – 37% of panelists.[iv]
- Instagram use has exploded among Arab Nationals, Northwestern University in Qatar revealed, growing from 6% of internet users in 2013 to 28% in 2015, across their six nation study.
Nationals usage of Instagram, 2013-15 in Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia and UAE, via Northwestern University in Qatar
Growth of Instagram (and Snapchat) among Ipsos MENA panel during 2014
[i] https://www.linkedin.com/pulse/influence-visual-storytelling-rise-instagram-middle-east-ema-linaker
[ii] https://www.searchenginejournal.com/instagram-sees-record-gains-hits-400-million-user-milestone/141756/
[iii] https://stepfeed.com/business/media-advertising/the-middle-easts-love-for-instagram-including-its-adverts/
[iv] http://www.slideshare.net/IpsosMENA/digital-media-forum-2015 – 2014 data presented in mid-2015.
Damian Radcliffe 