This is the second in a series of ten short extracts from my 2015 round-up: Social Media in the Middle East: The Story of 2015 (also available on Scribd, SlideShare and Academia.edu + the UNESCO Media Literacy Portal).
- Across the region as a whole, however, Facebook continues to be the most used social network, with 80m users at the start of 2015.[i]
- There are 12m users in Saudi Arabia and 11m in Iraq.[ii] Egypt, with 27m Facebook users, continues to have MENA’s largest Facebook population.[iii]
- TNS reported that 87% of social media users in the region are on Facebook; and 84% of these access the network via mobile devices. 89% of these MENA users log on to the site daily.
- Northwestern University in Qatar noted that Facebook usage among nationals had fallen in the past year, from 89% to 83%, possibly as a result of migration to other channels such as Instagram.
- In November, questions were asked[iv] about why Facebook launched it’s “Safety Check” system when terrorists attacked Paris, but not when 41 people were killed in Beirut the day before.[v]
Facebook user penetration by % of social media users, TNS Arab Social Media report
[iv] https://stepfeed.com/more-categories/big-news/social-media-users-question-why-beirut-doesnt-get-facebook-safety-check/ and http://money.cnn.com/2015/11/15/technology/paris-attacks-facebook-safety-check/ + others.