Clickbait: The changing face of online journalism

I contributed some thoughts to a BBC article on this fascinating subject recently (I’ll have to find another forum to outline my thoughts on this in more detail), with further perspectives provided by Peter Preston, former editor of the Guardian and a columnist for the Observer, and Ken Smith, chairman of the Welsh executive council of the National Union of Journalists.

Well worth a read. Clickbait is not something which is going to go away anytime soon, but some of the tools of clickbait – such as better headline writing – are perhaps something many journalists (myself included) could all learn something from…


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