Top 10 UK hyperlocal media facts

This is an extract from Where are we now? UK hyperlocal media and community journalism in 2015  a new report commissioned by the Centre for Community Journalism and supported by Cardiff University and Nesta.

You can read/download the full report on the C4CJ website and it’s also available on Scribd and Academia.edu. I’ll be publishing extracts from the report over the next few weeks.

Top 10 UK hyperlocal media facts

  1. There are more than 400 active hyperlocal websites in the UK, compared with 1,045 local papers. New sites are being uncovered by researchers on a daily basis. (Cardiff and Birmingham City University)
  1. One in ten say they use local community websites or apps at least weekly (7 per cent in 2013). 17 per cent of UK internet users use websites or apps each week for news about their local area or community; a further 31 per cent do so quarterly. Consumption of this content online is increasing. (Ofcom)
  1. The most common topic covered by hyperlocal media is community activities e.g. festivals, clubs and societies, local councils and the services they provide. (Cardiff, Westminster and Birmingham City University)
  1. Functional information about community events, services, local weather and traffic, are the most popular content types with hyperlocal audiences. (Nesta / Kantar Media)
  1. 72 per cent of hyperlocal publishers have joined in or supported a local campaign in the last two years. 42 per cent have started their own campaigns.  (Cardiff, Westminster and Birmingham City University)
  1. Investigative reporting, which has helped uncover controversial new information about local civic issues or events, has been produced by almost half of the UK’s online hyperlocal publishers in the last two years.  (Cardiff, Westminster and Birmingham City University)
  1. Audiences aged 35-44 are more likely to looked at websites / apps for news and event information for their local area or community (77 per cent vs. 69 per cent). Those aged 55-64 and 75+ are less likely to have visited online local community websites, although more than half of this demographic (59 per cent and 51 per cent) has. (Ofcom)
  1. 48 per cent of site owners have journalistic training or experience working in the mainstream media. (Cardiff, Westminster and Birmingham City University)
  1. 13 per cent of hyperlocal websites generate more than £500 per month, although most of these local news sites are self-funded. (Cardiff, Westminster and Birmingham City University)
  1. Investment in UK hyperlocal media is less than £5m in the UK over the last three years, compared with more than $400m in the US over two years. UK investments are often one-offs.  (Media Standards Trust)
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