Author Damian Radcliffe analyses the challenges faced by the traditional media trying to access local people, and hyperlocal bloggers looking to widen their audience.”
The article picks up on the fact that the report states that new location-based technologies, such as mobile phones with GPS
“offer a potential revolution for very local – or hyperlocal – media”.
“A spokesperson for NESTA told Journalism.co.uk that although traditional business models are being challenged by the web:
“the democratisation of media means that actually there has never been a better or easier time to set up and run a local media service.”
Making it pay of course is another thing. The Destination Local programme aims to better understand the economics of delivering hyperlocal media at scale, in a sustainable way.