Top ten numbers on social networking versus TV

I’m not quite sure this title works, but here’s my follow up piece on the BBC College of Journalism website looking at the growth/strength of social media.

This was published last week.

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Following my piece about the continuing strengths of mainstream media, here are my top ten facts about the growing success of social media and mobile and the continuing popularity of good old-fashioned TV – all drawn from recent Ofcom data:

1. Sixty-one per cent of 15- to 34-year-olds access social networking sites on the internet at home.

2. Facebook accounts for almost half – 45% – of the total time spent using the mobile internet.

3. A fifth of the time that 16-24s spend on social networking is on mobile devices.

4. The same top ten sites are popular across all age groups, differing only in order.

5. A fifth of men’s mobile phone use is internet-based communication – emailing, social networking and instant messaging – but the figure is only half of that – 11% – for women.

6. Social networking on a computer is carried out by a quarter of UK adults daily.

7. On average, UK adults watch 212 minutes of video content a day across all devices and a further 91 minutes of audio content. Eighty minutes per day are spent on text communications – including text messaging, social networking, instant messaging and emailing.

8. Over half of internet users say they have a social networking profile (54%) compared to 44% in 2009. Half of those with a profile (51%) now use it daily, compared to 41% in 2009.

9. The growth in social networking site profiles since 2009 is greatest among adults aged 35-44 (58% now versus 40% then) and 55-64s (27% now versus 11% then).

10. Eleven per cent of internet users over 65 years old have a social networking site profile – up from 3% in 2007 – compared to 54% of the overall population, up from 22% in 2007.

1-4 from Ofcom Communications Market Report 2010
5-7 from Digital Day
8-10 from UK Adults’ Media Literacy Report.

Damian Radcliffe (@mrdamian76) is Manager, Nations and Communities, at Ofcom. He is writing here in a personal capacity.

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