Here’s my slides from the Community Journalism Conference at Cardiff University earlier today.
Last week it was announced that I had been appointed as a Honorary Research Fellow at Cardiff School of Journalism, Media and Cultural Studies.
I am very excited about this. I know I will learn lots from the rest of the research team and it also gives me the opportunity to contribute to the Cardiff-led AHRC research project on Media, Community and the Creative Citizen - the first major UK academic study in this space.
The role will provide an outlet for my continuing research into hyperlocal media, which started with 2009′s report by Ofcom on Regional and Local Media in the UK and which has continued through a range of outlets including my landscape review for NESTA (Here and Now: hyper-local in the UK) and recent articles for Journalism.co.uk (Why hyperlocals should not rule out print) and the BBC College of Journalism (Walking the local TV tightrope).
Sadly, having moved roles (and country) I can no longer provide the sort of regular sector updates that I used to, but I am hoping this role with Cardiff means that my more limited time has a clear focus and an opportunity to add value.
I also think the kind of research I used to produce isn’t quite needed like it once was. This year alone we have already seen the launch of the AHRC research project and a new centre for community journalism, the BBC’s Connecting Communities Conference - #bbcscc12 - and NESTA‘s Destination Local programme. The small hyperlocal fire I wanted to help keep stoked after Ofcom’s 2009 local media report is now burning very brightly (and I don’t for one minute take credit for any of it!).
Aside from contributing to the research project on Media, Community and the Creative Citizen, you will also find me doing other little bits and pieces in this space – from a new series of interviews with practitioners (“Hyperlocal Voices“) on the Online Journalism Blog through to sharing nuggets of intel via Scoop.it!, Delicious and Twitter. I will develop these new outlets more in due course, so if add these sites to your Reader do consider them very much a work in progress.
Copy of text from Cardiff University website. Monday, June 25, 2012
Damian Radcliffe, Internet and Society Manager at ictQATAR, has been appointed as a Honorary Research Fellow at Cardiff School of Journalism, Media and Cultural Studies.
Damian will provide input to the Cardiff-led AHRC research project on Media, Community and the Creative Citizen, which is due for completion in October 2014.
Damian is a leading expert in the field of online news media and widely acknowledged for his influential work in the area of hyperlocal journalism. Prior to his move to Qatar earlier this year, Damian was Manager for Nations and Regions at Ofcom, the UK communications regulator.
He is a much followed blogger and the author of a recent assessment of the scale and scope of UK hyperlocal services for “Destination Local”, an initiative led by the innovation agency NESTA. He has collaborated with numerous universities and with the BBC College of Journalism and the Online Journalism Blog.
Damian Radcliffe said: “I look forward to learning and being challenged by fellow researchers and post-graduate students alike, while also sharing insights with the School about the fast changing developments taking place in the Middle East.
“As with hyperlocal and community journalism there is a rich story to tell, and I am grateful to the University for giving me a chance to help tell it.”
Ian Hargreaves, Professor of Digital Economy and Principal Investigator for the AHRC research project said: “Damian will bring a fresh and well-informed international perspective to our growing interest in community news media and I am delighted that he is able to form this association with us.”
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In this guest post, Damian Radcliffe highlights some recent developments in the intersection between hyper-local SoLoMo (social, location, mobile). His more detailed slides looking at 20 developments across the sector during the last two months of 2011 are cross-posted at the bottom of this article.
Facebook’s recent purchase of location-based service Gowalla (Slide 19 below,) suggests that the social network still thinks there is a future for this type of “check in” service. Touted as “the next big thing” ever since Foursquare launched at SXSW in 2009, to date Location Based Services (LBS) haven’t quite lived up to the hype.
Certainly there’s plenty of data to suggest that the public don’t quite share the enthusiasm of many Silicon Valley investors. Yet.
Part of their challenge is that not only is awareness of services relatively low – just 30% of respondents in a survey of 37,000 people by Forrester (Slide 27) – but their benefits are also not necessarily clearly understood.
In 2011, a study by youth marketing agency Dubit found about half of UK teenagers are not aware of location-based social networking services such as Foursquare and Facebook Places, with 58% of those who had heard of them saying they “do not see the point” of sharing geographic information.
Safety concerns may not be the primary concern of Dubit’s respondents, but as the “Please Rob Me” website says: “….on one end we’re leaving lights on when we’re going on a holiday, and on the other we’re telling everybody on the internet we’re not home… The danger is publicly telling people where you are. This is because it leaves one place you’re definitely not… home.”
Reinforcing this concern are several stories from both the UK and the US of insurers refusing to pay out after a domestic burglary, where victims have announced via social networks that they were away on holiday – or having a beer downtown.
For LBS to go truly mass market – and Forrester (see Slide 27) found that only 5% of mobile users were monthly LBS users – smartphone growth will be a key part of the puzzle. Recent Ofcom data reported that:
For now at least, most of our location based activity would seem to be based on previous online behaviours. So, search continues to dominate.
Google in a recent blog post described local search ads as “so hot right now” (Slide 22, Sept-Oct 2011 update). The search giant launched hyper-local search ads a year ago, along with a “News Near You” feature in May 2011. (See: April-May 2011 update, Slide 27.)
Meanwhile, BIA/Kelsey forecast that local search advertising revenues in the US will increase from $5.1 billion in 2010 to $8.2 billion in 2015. Their figures suggest by 2015, 30% of search will be local.
The other notable growth area, location based mobile advertising, also offers a different slant on the typical “check in” service which Gowalla et al tend to specialise in. Borrell forerecasts this space will increase 66% in the US during 2012 (Slide 22).
The most high profile example of this service in the UK is O2 More, which triggers advertising or deals when a user passes through certain locations – offering a clear financial incentive for sharing your location.
Jiepang, China’s leading Location-Based Social Mobile App, offered a recent example of how to do this. Late last year they partnered with Starbucks, offering users a virtual Starbucks badge if they “checked-in” at a Starbucks store in the Shanghai, Jiangsu and Zhejiang provinces. When the number of badges issued hit 20,000, all badge holders got a free festive upgrade to a larger cup size. When coupled with the ease of NFC technology deployed to allow users to “check in” then it’s easy to understand the consumer benefit of such a service.
Mine’s a venti gingerbread latte. No cream. Xièxiè.
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The nice thing about SlideShare is that if someone embeds your slides on their website you can see who they are, and the conversation around it. Through this I came across EMO, a local advertising agency in the UK. Their clients include Tesco, BMW and Holiday Inn – amongst others – and their blog is a useful source of local based content and discussions. Here’s some nice words from Liz Brock about a previous set of my slides.
In turn, I also wanted to share this recent set of slides from an internal ‘show and tell’ – which enabled me to come across a few new things. Thanks guys – proof if ever it were needed that it’s great to share!
Last week I was invited by my colleague Monica Arino to present to the 2011 Annenberg Oxford Summer Institute, during their visit to Ofcom. Their day with us was part of a wider – and fantastic looking - itenerary with lots of great speakers from a wide variety of organisations. The group also had a wide and varied background, which was manifest in our discussions.
We variously touched on issues such as regulation, advertising, funding and new business models. Judith Townend over at Meeja Law has a produced a good summary of our discussions. Here’s my slides from the afternoon.